[HOT SHARE] Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication Books
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Research Paper (undergraduate) from the year 2011 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1,0, , language: English, abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol. Coca-Cola has grown to one of the world’s biggest and most successful companies. Such a success could only be achieved by a strong and outstanding Marketing Management. Coca–Cola connects with its audience and customers in a way that other companies don’t do. This report provides information about Coca–Cola’s Marketing Strategy and analyzes its communication, product and price policy.
Additional Information:
| Title | : Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication |
| Author | : Julia Anders |
| Item ID | : fYbjAAAAQBAJ |
| Publisher | : GRIN Verlag |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 53 |
| Category | : Business & Economics |
| Published Date | : 2013-09-11 |
| Language | : en |
| Isbn 10 | : 3656494983 |
| Isbn 13 | : 9783656494980 |
| Sale Info | : FOR_SALE |
| Price | : 16.99 EUR |
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