[HOT SHARE] Policy and Marketing Strategies for Digital Media Books
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With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Additional Information:
| Title | : Policy and Marketing Strategies for Digital Media |
| Author | : Yu-li Liu,Robert G. Picard |
| Item ID | : HAtgAwAAQBAJ |
| Publisher | : Routledge |
| Type | : BOOK |
| Format File | : PDF & EPUB |
| Android/iOS | : Install “Google Play Books” |
| Page Count | : 312 |
| Category | : Social Science |
| Published Date | : 2014-04-16 |
| Language | : en |
| Isbn 10 | : 1317744101 |
| Isbn 13 | : 9781317744108 |
| Sale Info | : FOR_SALE |
| Price | : 41.59 EUR |
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